Branding / Content
03
Aster House
A boutique hospitality identity with a visual content system for openings, private events and editorial stories.
Overview
A boutique hospitality brand needed a flexible identity system that could move across digital, social and on-property touchpoints.
Challenge
The visual world had to feel warm and personal while retaining the restraint expected from a premium hospitality offer.
Solution
We developed a messaging framework, campaign art direction and a modular content system for announcements, events and editorial stories.
Result
Aster House launched with a cohesive voice and a repeatable content rhythm for its opening season.